{"id":4196,"date":"2025-12-05T17:30:22","date_gmt":"2025-12-05T09:30:22","guid":{"rendered":"https:\/\/aws-oncloudai.com\/?p=4196"},"modified":"2025-12-05T17:30:22","modified_gmt":"2025-12-05T09:30:22","slug":"aqjx","status":"publish","type":"post","link":"https:\/\/aws-oncloudai.com\/zh_hk\/aqjx\/","title":{"rendered":"Amazon Pinpoint \u5168\u89e3\u6790"},"content":{"rendered":"<p>\u5728\u6578\u4f4d\u5316\u71df\u904b\u4e0d\u65b7\u52a0\u901f\u7684\u7576\u4e0b\uff0c\u4f01\u696d\u8207\u4f7f\u7528\u8005\u7684\u6e9d\u901a\u65b9\u5f0f\u6b63\u5f9e\u300c\u5ee3\u6492\u7db2\u300d\u8f49\u5411\u300c\u7cbe\u7d30\u5316\u3001\u591a\u901a\u8def\u3001\u5373\u6642\u56de\u994b\u300d\u7684\u7cbe\u6e96\u89f8\u9054\u6a21\u5f0f\u3002\u7121\u8ad6\u662fApp \u63a8\u64ad\u3001\u884c\u92b7\u7c21\u8a0a\u3001\u96fb\u5546\u6d3b\u52d5\u901a\u77e5\uff0c\u6216\u662f\u6703\u54e1\u751f\u547d\u9031\u671f\u7ba1\u7406\uff0c\u4e00\u500b\u9ad8\u6548\u7387\u3001\u53ef\u71df\u904b\u3001\u53ef\u81ea\u52d5\u5316\u7684\u7528\u6236\u89f8\u9054\u5e73\u53f0\uff0c\u5df2\u6210\u70ba\u4f01\u696d\u6210\u9577\u7cfb\u7d71\u7684\u57fa\u790e\u5143\u4ef6\u3002<\/p>\n<p>\u5728\u9019\u4e00\u9818\u57df\uff0cAmazon Pinpoint \u6b63\u8d8a\u4f86\u8d8a\u591a\u5730\u6210\u70ba\u4f01\u696d\u7684\u9996\u9078\u65b9\u6848\u3002<\/p>\n<p>\u4f5c\u70baAWS \u4ee3\u7406\u5546\uff0c\u6211\u5011\u5728\u5927\u91cf\u5ba2\u6236\u5be6\u8e10\u4e2d\u770b\u5230\uff1a<\/p>\n<p>Pinpoint \u4e0d\u53ea\u662f\u4e00\u500b\u201c\u767c\u9001\u8a0a\u606f\u7684\u670d\u52d9\u201d\uff0c\u800c\u662f\u570d\u7e5e\u8457\u7528\u6236\u751f\u547d\u9031\u671f\u69cb\u5efa\u7684 <strong>\u5168\u901a\u8def\u5ba2\u6236\u4e92\u52d5\u5e73\u53f0<\/strong>\uff0c\u5e6b\u52a9\u4f01\u696d\u771f\u6b63\u505a\u5230\u300c\u5728\u6b63\u78ba\u7684\u6642\u9593\uff0c\u900f\u904e\u6b63\u78ba\u7684\u7ba1\u9053\uff0c\u628a\u6b63\u78ba\u7684\u8a0a\u606f\u50b3\u9001\u7d66\u6b63\u78ba\u7684\u4f7f\u7528\u8005\u300d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u4ec0\u9ebc\u662fAmazon Pinpoint\uff1f<\/strong><\/h4>\n<p>Amazon Pinpoint \u662fAWS \u63d0\u4f9b\u7684\u591a\u901a\u8def\u5ba2\u6236\u4e92\u52d5\u670d\u52d9\uff0c\u652f\u63f4\u96fb\u5b50\u90f5\u4ef6\u3001\u7c21\u8a0a\u3001\u8a9e\u97f3\u3001\u884c\u52d5\u63a8\u64ad\u901a\u77e5\u3001\u5b9a\u5411\u8a0a\u606f\u4ee5\u53ca\u81ea\u8a02\u7ba1\u9053\u3002\u5b83\u5c08\u70ba\u5927\u91cf\u7528\u6236\u7684\u6301\u7e8c\u4e92\u52d5\u5834\u666f\u800c\u8a2d\u8a08\uff0c\u80fd\u5920\u8b93\u4f01\u696d\u5728\u4e00\u500b\u7d71\u4e00\u7684\u5e73\u53f0\u4e0a\u5b8c\u6210\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u8005\u5206\u7fa4<\/li>\n<li>\u4f7f\u7528\u8005\u884c\u70ba\u5206\u6790<\/li>\n<li>\u591a\u983b\u9053\u8a0a\u606f\u89f8\u9054<\/li>\n<li>\u6d3b\u52d5\u81ea\u52d5\u5316\u8207\u7e3e\u6548\u5206\u6790<\/li>\n<\/ul>\n<p>\u8207\u50b3\u7d71\u8a0a\u606f\u901a\u9053\u670d\u52d9\u4e0d\u540c\uff0cPinpoint \u66f4\u5f37\u8abf <strong>\u6578\u64da\u9a45\u52d5\u7684\u667a\u6167\u89f8\u9054\u8207\u884c\u92b7\u81ea\u52d5\u5316\u80fd\u529b<\/strong>\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u70ba\u4ec0\u9ebc\u8d8a\u4f86\u8d8a\u591a\u4f01\u696d\u9078\u64c7Amazon Pinpoint\uff1f<\/strong><\/h4>\n<h5><strong>1. \u591a\u901a\u8def\u7d71\u4e00\u89f8\u9054\uff0c\u66f4\u9069\u5408\u8907\u96dc\u696d\u52d9<\/strong><\/h5>\n<p>\u50b3\u7d71\u7684\u7c21\u8a0a\u670d\u52d9\u4f9b\u61c9\u5546\u6216\u63a8\u64ad\u670d\u52d9\u5f80\u5f80\u53ea\u652f\u63f4\u55ae\u4e00\u7ba1\u9053\uff0c\u96e3\u4ee5\u6eff\u8db3\u73fe\u5728\u4f01\u696d\u7684\u5168\u901a\u8def\u71df\u904b\u9700\u6c42\u3002<\/p>\n<p>Pinpoint \u63d0\u4f9b\u7d71\u4e00API\uff0c\u540c\u4e00\u500b\u4f7f\u7528\u8005\u53ef\u900f\u904e\uff1a<\/p>\n<ul>\n<li>SMS<\/li>\n<li>Email<\/li>\n<li>Push\uff08iOS\/Android\uff09<\/li>\n<li>In-App<\/li>\n<li>Voice<\/li>\n<li>\u81ea\u8a02Webhook<\/li>\n<\/ul>\n<p>\u5be6\u73fe\u8de8\u901a\u8def\u806f\u52d5\u3002\u4f8b\u5982\uff1a<\/p>\n<blockquote><p>\u6d3b\u52d5\u9810\u71b1\u7528\u63a8\u64ad\u2192 \u4e3b\u6d3b\u52d5\u4ee5\u7c21\u8a0a\u63d0\u9192\u2192 \u6d3b\u52d5\u7d50\u675f\u5f8c\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u56de\u8a2a<\/p><\/blockquote>\n<blockquote><p>\u5168\u6d41\u7a0b\u53ef\u5728Pinpoint \u4e2d\u8a2d\u8a08\u8207\u81ea\u52d5\u57f7\u884c\u3002<\/p><\/blockquote>\n<h5><strong>2. \u9748\u6d3b\u7684\u5ba2\u6236\u5206\u7d44\u8207\u884c\u70ba\u5206\u6790<\/strong><\/h5>\n<p>Pinpoint \u652f\u63f4\u57fa\u65bc\u591a\u7dad\u5c6c\u6027\u9032\u884c\u4f7f\u7528\u8005\u5206\u7fa4\uff0c\u5305\u62ec\uff1a<\/p>\n<ul>\n<li>\u884c\u70ba\u4e8b\u4ef6\uff08\u958b\u555fApp\u3001\u9ede\u64ca\u3001\u505c\u7559\u6642\u9593\u7b49\uff09<\/li>\n<li>\u4f7f\u7528\u8005\u5c6c\u6027\uff08\u5730\u5340\u3001\u8a2d\u5099\u3001\u7248\u672c\u7b49\uff09<\/li>\n<li>\u5373\u6642\u4e8b\u4ef6\u4e32\u6d41\uff08Event Stream\uff09<\/li>\n<\/ul>\n<p>\u5728\u5be6\u969b\u4f01\u696d\u6848\u4f8b\u4e2d\uff0c\u6211\u5011\u7d93\u5e38\u770b\u5230\u5ba2\u6236\u5229\u7528Pinpoint \u7684\u5206\u7fa4\u80fd\u529b\u5be6\u73fe\uff1a<\/p>\n<ul>\n<li>\u6d3b\u8e8d\u7528\u6236\u8207\u6c89\u9ed8\u7528\u6236\u7684\u5dee\u7570\u5316\u89f8\u9054<\/li>\n<li>\u91dd\u5c0d\u9ad8\u50f9\u503c\u8a02\u55ae\u7528\u6236\u7684\u500b\u4eba\u5316\u6d3b\u52d5\u63a8\u64ad<\/li>\n<li>\u5c0d\u672a\u5b8c\u6210\u8a02\u55ae\u7684\u7528\u6236\u9032\u884c\u518d\u884c\u92b7\u63d0\u9192<\/li>\n<\/ul>\n<p>\u9019\u90e8\u5206\u529f\u80fd\u5f80\u5f80\u6bd4\u50b3\u7d71CRM \u66f4\u9748\u6d3b\u3001\u53cd\u61c9\u66f4\u5feb\u3002<\/p>\n<h5><strong>3. \u5167\u5efa\u6d3b\u52d5\u7ba1\u7406\u8207\u81ea\u52d5\u5316\u6d41\u7a0b<\/strong><\/h5>\n<p>Pinpoint \u652f\u63f4\u8996\u89ba\u5316\u69cb\u5efa <strong>Journey\uff08\u5ba2\u6236\u65c5\u7a0b\uff09<\/strong>\uff0c\u53ef\u4ee5\u6839\u64da\u89f8\u9054\u7d50\u679c\u81ea\u52d5\u9032\u5165\u4e0b\u4e00\u6b65\u6d41\u7a0b\u3002<\/p>\n<p>\u4f8b\u5982\uff1a<\/p>\n<ul>\n<li>\u4f7f\u7528\u8005\u672a\u958b\u555f\u7c21\u8a0a\u2192 \u81ea\u52d5\u767c\u9001\u90f5\u4ef6<\/li>\n<li>\u4f7f\u7528\u8005\u9ede\u64ca\u4e86\u63a8\u9001\u2192 \u7d50\u675f\u6d41\u7a0b<\/li>\n<li>\u7528\u6236\u7121\u56de\u61c9\u2192 24 \u5c0f\u6642\u5f8c\u518d\u6b21\u63d0\u9192<\/li>\n<\/ul>\n<p>\u9019\u4e9b\u908f\u8f2f\u53ef\u4ee5\u5e6b\u52a9\u4f01\u696d\u6e1b\u5c11\u91cd\u8907\u71df\u904b\u5de5\u4f5c\uff0c\u8b93\u884c\u92b7\u6d41\u7a0b\u771f\u6b63\u81ea\u52d5\u5316\u3002<\/p>\n<h5><strong>4. \u9ad8\u53ef\u64f4\u5c55\u6027\u8207\u53ef\u89c0\u6e2c\u6027<\/strong><\/h5>\n<p>AWS \u7684\u57fa\u790e\u80fd\u529b\u63d0\u4f9b\uff1a<\/p>\n<ul>\n<li>\u9ad8\u540c\u6642\u767c\u9001\u80fd\u529b<\/li>\n<li>SLA \u652f\u6490\u5927\u898f\u6a21\u884c\u92b7\u6d3b\u52d5<\/li>\n<li>\u5b8c\u6574\u7684\u767c\u9001\u3001\u9000\u4fe1\u3001\u9001\u9054\u56de\u57f7\u76e3\u63a7<\/li>\n<li>\u53ef\u63a5\u5165CloudWatch\u3001Kinesis \u9032\u884c\u6df1\u5ea6\u5206\u6790<\/li>\n<\/ul>\n<p>\u5c0d\u65bc\u4f7f\u7528\u8005\u91cf\u8f03\u5927\u3001\u767c\u9001\u983b\u6b21\u9ad8\u7684\u4f01\u696d\uff0cPinpoint \u7684\u7a69\u5b9a\u6027\u548c\u64f4\u5c55\u6027\u5c24\u5176\u91cd\u8981\u3002<\/p>\n<h5><strong>5. \u66f4\u597d\u7684\u6578\u64da\u9589\u74b0\u80fd\u529b<\/strong><\/h5>\n<p>Pinpoint \u7684\u4e8b\u4ef6\u8207\u5206\u6790\u80fd\u529b\u53ef\u4ee5\u8207\uff1a<\/p>\n<ul>\n<li>Amazon S3<\/li>\n<li>Kinesis<\/li>\n<li>Redshift<\/li>\n<li>Lambda<\/li>\n<li>Amazon Personalize\uff08\u667a\u80fd\u63a8\u85a6\uff09<\/li>\n<\/ul>\n<p>\u7121\u7e2b\u6574\u5408\u3002<\/p>\n<p>\u5728\u5be6\u969b\u4f01\u696d\u67b6\u69cb\u4e2d\uff0c\u5e38\u898b\u7684\u505a\u6cd5\u662f\uff1a<\/p>\n<blockquote><p><strong>Pinpoint \u2192 Event Stream \u2192 Kinesis \u2192 S3 \/ Redshift \u2192 BI &amp; \u4f7f\u7528\u8005\u756b\u50cf\u9ad4\u7cfb<\/strong><\/p><\/blockquote>\n<p>\u5e6b\u52a9\u4f01\u696d\u5efa\u7acb\u81ea\u5df1\u7684\u8cc7\u6599\u4e2d\u53f0\u548c\u4f7f\u7528\u8005\u6210\u9577\u9ad4\u7cfb\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Pinpoint \u5e38\u898b\u61c9\u7528\u7a0b\u5f0f\u5834\u666f<\/strong><\/h4>\n<h5><strong>1. App \u7528\u6236\u6210\u9577\u8207\u7559\u5b58<\/strong><\/h5>\n<ul>\n<li>\u6d3b\u8e8d\/\u6d41\u5931\/\u6c89\u7761\u7528\u6236\u5206\u7fa4<\/li>\n<li>App \u63a8\u64ad\u901a\u77e5<\/li>\n<li>Lifecycle Journey \u81ea\u52d5\u5316<\/li>\n<li>A\/B \u6e2c\u8a66\u89f8\u9054\u6548\u679c<\/li>\n<\/ul>\n<h5><strong>2. \u96fb\u5546\u8207\u6703\u54e1\u9ad4\u7cfb<\/strong><\/h5>\n<ul>\n<li>\u8a02\u55ae\u8a0a\u606f\u3001\u4ed8\u6b3e\u63d0\u9192<\/li>\n<li>\u6d3b\u52d5\u901a\u77e5\u3001\u512a\u60e0\u5238\u767c\u653e<\/li>\n<li>\u6703\u54e1\u7b49\u7d1a\u751f\u547d\u9031\u671f\u904b\u71df<\/li>\n<\/ul>\n<h5><strong>3. SaaS \u7522\u54c1\u7684\u7528\u6236\u6fc0\u6d3b<\/strong><\/h5>\n<ul>\n<li>\u8a3b\u518a\u78ba\u8a8d<\/li>\n<li>\u90f5\u4ef6\u901a\u77e5<\/li>\n<li>\u4ed8\u8cbb\u8f49\u63db\u63d0\u9192<\/li>\n<li>\u4f7f\u7528\u884c\u70ba\u9a45\u52d5\u7684\u81ea\u52d5\u89f8\u9054<\/li>\n<\/ul>\n<h5><strong>4. \u5b89\u5168\u985e\u5225\u8a0a\u606f\u901a\u77e5<\/strong><\/h5>\n<ul>\n<li>\u767b\u5165\u9a57\u8b49\u7c21\u8a0a<\/li>\n<li>OTP\uff08\u4e00\u6b21\u6027\u5bc6\u78bc\uff09<\/li>\n<li>\u98a8\u96aa\u63d0\u9192<\/li>\n<\/ul>\n<p>Pinpoint \u652f\u63f4\u9ad8\u53ef\u9760\u7684OTP \u9a57\u8b49\u908f\u8f2f\uff0c\u8d8a\u4f86\u8d8a\u591a\u4f01\u696d\u7528\u5b83\u4f86\u53d6\u4ee3\u50b3\u7d71\u7c21\u8a0a\u7db2\u95dc\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u603b\u7ed3<\/strong><\/h4>\n<p>Amazon Pinpoint \u4e26\u4e0d\u662f\u7c21\u55ae\u7684\u201c\u7c21\u8a0a\/\u90f5\u4ef6\u767c\u9001\u5de5\u5177\u201d\uff0c\u800c\u662f\u4e00\u5957\u8986\u84cb\u6578\u64da\u3001\u5206\u7fa4\u3001\u89f8\u9054\u3001\u81ea\u52d5\u5316\u3001\u5206\u6790\u7684 <strong>\u5ba2\u6236\u4e92\u52d5\u5e73\u53f0<\/strong>\u3002<\/p>\n<p>\u5b83\u9069\u5408\uff1a<\/p>\n<ul>\n<li>\u5e0c\u671b\u63d0\u5347\u7528\u6236\u6d3b\u8e8d\u8207\u7559\u5b58\u7684\u4f01\u696d<\/li>\n<li>\u6709\u591a\u901a\u8def\u89f8\u9054\u9700\u6c42\u7684\u696d\u52d9<\/li>\n<li>\u9700\u8981\u7d71\u4e00\u8a0a\u606f\u4e2d\u5fc3\u7684\u958b\u767c\u5718\u968a<\/li>\n<li>\u6709\u6301\u7e8c\u6210\u9577\u71df\u904b\u8a34\u6c42\u7684\u7522\u54c1\u5718\u968a<\/li>\n<li>\u5efa\u69cb\u7528\u6236\u8cc7\u6599\u4e2d\u53f0\u7684\u4f01\u696d<\/li>\n<\/ul>\n<p>\u7576\u4f01\u696d\u771f\u6b63\u5be6\u73fe\u300c\u6578\u64da\u9a45\u52d5\u7684\u7528\u6236\u89f8\u9054\u300d\u5f8c\uff0c\u884c\u92b7\u548c\u7528\u6236\u71df\u904b\u7684\u6548\u7387\u6703\u5927\u5927\u63d0\u5347\u3002<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5728\u6578\u4f4d\u5316\u71df\u904b\u4e0d\u65b7\u52a0\u901f\u7684\u7576\u4e0b\uff0c\u4f01\u696d\u8207\u4f7f\u7528\u8005\u7684\u6e9d\u901a\u65b9\u5f0f\u6b63\u5f9e\u300c\u5ee3\u6492\u7db2\u300d\u8f49\u5411\u300c\u7cbe\u7d30\u5316\u3001\u591a\u901a\u8def\u3001\u5373\u6642\u56de\u994b\u300d\u7684\u7cbe\u6e96\u89f8\u9054\u6a21\u5f0f\u3002\u7121\u8ad6\u662fApp \u63a8\u64ad\u3001\u884c\u92b7\u7c21\u8a0a\u3001\u96fb\u5546\u6d3b\u52d5\u901a\u77e5\uff0c\u6216\u662f\u6703\u54e1\u751f\u547d\u9031\u671f\u7ba1\u7406\uff0c\u4e00\u500b\u9ad8\u6548\u7387\u3001\u53ef\u71df\u904b\u3001\u53ef\u81ea\u52d5\u5316\u7684\u7528\u6236\u89f8\u9054\u5e73\u53f0\uff0c\u5df2\u6210\u70ba\u4f01\u696d\u6210\u9577\u7cfb\u7d71\u7684\u57fa\u790e\u5143\u4ef6\u3002<\/p>","protected":false},"author":1,"featured_media":4197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65],"tags":[],"class_list":["post-4196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-sharing"],"_links":{"self":[{"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/posts\/4196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/comments?post=4196"}],"version-history":[{"count":2,"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/posts\/4196\/revisions"}],"predecessor-version":[{"id":4200,"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/posts\/4196\/revisions\/4200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/media\/4197"}],"wp:attachment":[{"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/media?parent=4196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/categories?post=4196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aws-oncloudai.com\/zh_hk\/wp-json\/wp\/v2\/tags?post=4196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}